digital + print ads
Facebook + LinkedIn
Rural Appalachian Mental Health Partnership Social Media Campaign 2023
These ads were created to recruit applicants for the Rural Appalachian Mental Health Partnership in Tennessee and the surrounding states.
In the month before the campaign launched (April 18 – May 19, 2023)
340 pageviews
293 unique pageviews
Avg. Time on Page: 00:02:52
Page bounce rate: 71.49%
Once the campaign launched (May 23 – June 7, 2023)
1,903 pageviews
1,740 unique pageviews
Avg. Time on Page: 00:02:18
Page bounce rate: 86.83%
We saw marked increase in page visitors, but because there were no links on the page itself, the visitors were not taking action once they were on the page.
Among Facebook, Instagram, and LinkedIn there were nearly 150,000 impressions of the ad.
Teaching Time-Out Print Ad
This ad was designed to run in the 2024 issue of Accolades magazine. The magazine is sent to over 10,000 recipients, including alumni and donors of the College of Education, Health, and Human Sciences. In 2025, Spotify listed Teaching Time-Out as a Rising Star, a Fan Favorite, and one of the Most Shared Shows.